Fortune 100 companies are embracing every automation technique possible which will make their bottom line leaner and give their customers the ease and speed of delivery they have come to expect. In order to remain profitable, even small and medium-sized businesses are investing in process automation software to manage inventory control, project execution, customer relationship management, and marketing. As demand for rapid delivery of services increases, cutting edge business applications are needed to improve customer experience and company operations.
4 ways businesses can automate their business processes
There are 4 main areas in which small businesses can benefit from automation.
1. Automate your inventory
An inventory management software, like Cin7, will track, manage and organize product sales. By automating parts of the inventory control software, businesses can save time and prevent inventory from dropping too low and hindering sales. For example, a retail inventory platform makes it possible to automatically re-order items when they hit a set low number, or automatically transfer stock from one retail location to another. These platforms can give real-time inventory reports, enabling employees at multiple locations to see what is on the shelves, in the warehouses, or at other retail locations. The right automation sequences can help maintain a healthy inventory turnover ratio and prevent human error from impacting inventory levels.
2. Automate the customer engagement process
One of the most time-consuming tasks for any customer service team is repeatedly answering customer inquiries. It takes time, and up to this point, is a manual process.
Customers expect companies to respond to them within one hour while the average response time is 12 hours and 10 minutes. There’s obviously a disconnect between expectation and reality for most businesses. This is where automation can bridge that gap. By using automation, companies can employ an immediate automated response to a customer’s inquiry. This will show that the company cares about the customer’s purchasing experience. A simple email stating, “Thank you for your email, we will get back to you shortly,” will help customers feel confident that their email went to a working inbox and will set the expectation that customer service will respond to their email.
That’s the bare minimum a company can do to automate their customer’s experience. Chatbots like ManyChat and GoBot can automate customer interaction through Facebook or on your website. These tools allow customer service teams to collect information from customers before a human has to get involved. For example, these bots can help identify the problem the customer is facing and collect pertinent information that will help a human quickly solve the problem.
3. Automate your marketing
Marketing automation tools, like Infusionsoft by Keap, allow your business to better understand your customers at every stage of the customer lifecycle. These tools completely automate email communications based on customer data like purchase history and engagement behavior. For example, an online watch retailer wants to email VIP customers who have abandoned their shopping cart within the last 14 days with a 10 percent discount to entice them to complete their purchase. Through the tool’s integration with Shopify, that information is readily available to automate the email offer.
By knowing your customers better, you can create targeted communications specially tailored to them. No longer do marketers have to guess. Marketing automation tools give them the insight to put the right messaging in front of the right customers at the right time.
4. Automate your cloud processes
App development is critical to today’s most innovative brands. Getting these apps to market on time and on budget can be incredibly difficult. By using cloud automation, DevOps teams can reduce time spent on redundant tasks, run their entire container solutions in the cloud and access and deploy apps from anywhere. DevOps software like Docker registry solution and JFrog’s Artifactory repository manager streamline the app development pipeline. DevOps administrators can use Docker cloud to host their apps and services and integrate container orchestration tools like Kubernetes (an open source platform developed by Google). Cloud automation means making it easier to securely automate app deployment.
Major corporations are pushing ahead with plans for a more automated and interactive future, for instance, Amazon is taking automated interface to the next level by fine-tuning the company’s Alexa to better respond to customer’s requests on Amazon Music. The automated voice assistant will be programmed to interact with created dialogue for a back and forth “conversation” with customers to narrow down playlist options. Amazon’s goal is to create a deeper customer experience, personalize music offerings and track the music the customer likes or dislikes.