Use the hacks below to make your customers’ lives easier and your marketing more effective.
1. Use ‘Exit’ Pop-Up Messages
Don’t be annoying, there are many companies already doing just that out there! Great pop up promotions can become great pop up pests as not everyone is a first-time shopper and may not apply to everyone. People don’t usually like them mainly when they turn up when people are busy browsing. Why not entice visitors to stay on your website longer and spend more money? Exit pop-ups are a great way to do just that. They are called responsive pop-ups because they appear based on the customer’s actions, such as moving their mouse towards the exit button. Download your Infusionsoft/Keap pop-up plugin for your WordPress website here.
For more on this can check one these three case studies.
2. Use Automation
Over half of the world’s leading marketers are using this. Automation is the best form of AI related hacks out there because it saves time and money. Start today and allow AI-enabled chatbots to create an army of sales reps that will work 24/7 for you. The salesbot that Just Eat used had 266 percent higher conversion rates than their social media advertisements. If programmed correctly they will add tremendous value to your business and increase revenue.
3. Use Interactive Content
Interactive content stimulates customer-brand interactions by persuading the potential lead to complete an action to receive something they want such as an e-book or quiz and can increase your conversion 1000 percent. Check out Buzzfeed, they do an excellent job of this with their sponsored quiz posts.
4. Use Video Content
5. Use Personalised Landing Pages
This is very simple to implement and 65 percent of consumers agree that customised experiences influence them to make a purchase. This can be as simple as mentioning your customer’s name somewhere on the page – 100 percent of marketing teams that use personalisation see at least one benefit from it, and 74 percent saw a direct link to increase in sales. There are plenty of programs out there that can help create customised landing pages that actually converts.
The above is not a comprehensive list but it will give you the right tools to start making a positive difference in the way you do business and make more sales. You can start today here!