Segmentation is a crucial factor behind successful email marketing. It enables you to send the right message, to the right customer, at the right time. But how can you segment your data to provide a better experience for your customers? Here are five useful pointers. Email Behaviour By analysing your customer’s email behavior you can[…]

In today’s connected world, people demand more from companies they do business with. They expect to receive the right information, at the right time, and in the right place. Sales and marketing automation enables small businesses to meet these demands by creating personal and relevant experiences at every stage of the customer lifecycle. Infusionsoft, the[…]